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There are four ways to turn a meeting into minutes and actions.
They differ less in the AI and more in where the recording goes, who processes it, what comes out — and what the bill looks like once the team grows.
Every meeting-AI tool is one of these
The line that matters runs between the first three and the fourth: whether your meeting content leaves your organization to be processed.
Cloud meeting bot
A bot joins the call as a participant, records audio and video, uploads them to the vendor's cloud, transcribes and summarizes there
Platform built-in AI
The meeting platform's own assistant, sold as an add-on license. Recording and processing stay inside that platform's tenant; the output lives there too.
Generic chat assistant
You paste the transcript into a general-purpose AI chat and ask for a summary. Flexible, unstructured — and the transcript goes to that provider.
Local meeting analyst
Nothing joins the call. After the meeting you drop in the transcript, recording or notes; the analysis runs on your machine with your own AI key — or fully offline.
Nineteen things that change — and three that don't
Categories are described as they typically behave. Individual products vary, so check any vendor's own terms.
Briefly iQ is described as it is.
Criterion | Cloud meeting bot | Platform built-in AI | Generic chat assistant | Briefly iQ · local analyst |
|---|---|---|---|---|
Privacy & data path | ||||
| Joins the meeting Visible to every participant | Yes a bot participant | No bot but the platform records | No | No works after the meeting |
| Where the recording / transcript lives | Vendor's cloud | Platform tenant | Provider's servers | Your device only |
| Who processes the text | Vendor's AI, their model | Platform's AI | The provider you paste into | Your own AI key Any provider, or an offline model |
| A retention policy you must read and trust | Yes | Yes, the platform's | Yes | None there is no server to retain anything |
| Fully offline option | No | No | No | Yes with the local model |
| Works with source you already have Teams / Zoom / Meet export, dictation etc | Sometimes, as an upload | Only its own recordings | Yes, paste it | Yes transcript, notes, audio & video record |
Results | ||||
| Summary | Yes | Yes | Yes | Executive summary |
| Action register incl. owner + deadline per item | Action list, but owners uneven | Action list | Only if you prompt for it, every time | Yes, by default |
| Decisions log, risks, open questions | Partial | Partial | Prompt-dependent | Separate sections, every meeting |
| Governance gaps flagged Missing owner / date, unresolved decision | No | No | No | Yes with recommendations |
| Meeting quality assessment | No | No | No | Yes |
| Consistent branding style Tone, layout, signatures, subject lines | Vendor templates | Platform format | Different every time | Reusable theme profiles |
| Export | Web app, some exports | Inside the platform | Copy-paste | DOCX · PDF · HTML · local archive · ready draft e-mail |
Operating Model | ||||
| Interface Languages | Many | Many | Many | 15 app interface languages |
| Setup | Account, calendar access, bot permissions | Admin enables a license per user | None | Download, run. No account. |
| Meetings on any platform, or in person | Supported platforms only | That platform only | Anything you can transcribe | Anything you can transcribe or record |
| Pricing model | Per seat, monthly, cloud | Per seat add-on license | Per seat subscription, or a limited free tier | Free forever + Single & Team plans for higher demands |
| Platforms | Web | Platform apps | Web / apps | · Windows today · macOS in development |
What it costs as the team grows
Indicative monthly cost. Cloud-bot and platform-AI figures use a typical €15 per seat mid-point for the category (published list prices commonly run from about €8 to €25 per seat per month). Briefly iQ uses its actual prices.
| Team size | Cloud bots / platform AI | Briefly iQ | Monthly Difference | Annual Difference |
|---|---|---|---|---|
| 1 person | ≈ €15 | €0 Free forever · or €9 Single Pro | €6 – €15 | €72 – €180 |
| 10 people | ≈ €150 | €68.90 Team | €81 | €973 |
| 25 people | ≈ €375 | €147.25 Team | €228 | €2,733 |
| 50 people | ≈ €750 | €274.50 Team | €476 | €5,706 |
-63% | €0 | 1 |
|---|---|---|
| for a 50-seat team, every month | for one person, forever | invoice · one house style · one VAT number |
Briefly iQ Team: 2–9 seats €7.89 · 10–24 €6.89 · 25–49 €5.89 · 50+ €5.49 per seat per month. Annual plans save about 18%.
With your own AI key, usage is billed by your provider at its rates — typically cents per meeting — or nothing at all offline.
Five questions to ask any meeting-AI vendor
Ask these of every tool on your shortlist — including us. The answers decide whether the tool can be used for the meetings that matter, not only the harmless ones.
Does a bot join the call?
A visible bot changes how people speak and needs the client's consent.
Briefly iQ: nothing joins. It works from the transcript or recording you already have, after the meeting.
Where is the recording stored, and for how long?
If the answer is a retention policy, your meetings live on someone else's servers.
Briefly iQ: on your device. There is no iQ server in the path, so there is nothing to retain.
Which AI processes the text — and can I choose?
Most tools lock you to their model and their terms.
Briefly iQ: your own key with the provider you already trust, or a local model with no network at all.
Does it tell me what the meeting failed to settle?
A summary repeats what was said.
Briefly iQ lists every action with an owner and a deadline, every decision and risk — and flags the ones that left the room without an owner or a date.
What does it cost at 3, 10, 50 people?
Per-seat cloud pricing scales with headcount, not with value.
Briefly iQ: free for one person, a flat Pro plan, and a team price that falls as you grow — one invoice.
Ask us the same five
Every answer above is on the product page, in the FAQ, and in the app itself — not in a sales deck.
Read Briefly iQ product page for more details.
Drop in one transcript. Compare the output with what you get today.
Free forever, no account, no card. Windows today — macOS build in development, join the waitlist on the product page.